Using Waze in real estate doesn’t seem to make much sense when most users are drivers who need to travel an unfamiliar route. Basically, the app offers drivers the fastest routes.
Here, Waze already becomes an important application so that the broker does not arrive late on a real estate visit. This is bad for the client, right? However, Waze can also be of great help in boosting sales.
Not believing? So, follow this text and see how to use Waze in the real estate market to increase your chances of doing business:
Partnership between construction companies and Waze
Anything goes to get the attention of potential customers, including investing in ads on Waze. That’s what some builders did.
When users who had the application open passed near the property’s launch, they saw an advertisement for the development. Since you are already close to the property, why not stop by?
Why work Waze in real estate?
It is a very popular application in Brazil, that is, you can impact many people at the right time. To have an idea, Waze officially arrived in the country in June 2012. Today, it is present on the smartphone of 10 million car drivers who use it monthly. It is the sixth application in Brazil and the first for transit.
Most of its users are male, belong to class AB and are between 25 and 44 years old. Important data for you to adapt your offer to the persona of your real estate agency.
It is also important to remember that many people spend their weekend exploring their neighborhood looking for a sign for sale or rent. Therefore, working Waze in the real estate market can be a good option.
Pins: this is one of the ways the application offers to advertise real estate. In it, the project is represented on the route map. With this, a person can discover a building in the middle of the road or in nearby streets, in which they do not usually pass.
If that person is looking for a new place to live, they will definitely include that option in their search script. For the broker, this means impacting numerous individual users.
Takeovers: This feature is a more incisive communication option that promotes your brand with more detailed actions to complement the Pins. In this way, the construction company motivates the customer to consider a site visit with more information. The engagement number of Takeovers in relation to Pin is smaller, but no less considerable.
Its use in releases also has good potential to impact people. Used by MRV, the feature increased the number of navigations made by people impacted by 380%, compared to spontaneous navigations by other users.
Known as mobility marketing, the partnership with Waze in the real estate market requires several months to last. That’s because buying a house or apartment is a slower process, as you may know.
Furthermore, the various features used in parallel by the Waze service did not generate rejection by people. In fact, according to the experience made with MRV, the result is quite positive, as it helps to strengthen the brand’s image with consumers.
In addition to Waze in the real estate market
As you’ve seen, Waze has features that can help you capture customers on the go and thus boost your sales. But this job doesn’t work alone.
After capturing customers, you need to take a series of actions to strengthen your relationship with them. Therefore, complement your strategy with a real estate platform. Thus, you gather all the information of customers and properties in a Real Estate CRM.
To maintain a constant dialogue with interested parties, be available through various service channels. In addition to WhatsApp, answer customer questions through an online chat or even over the phone.
Want to have these and other features? Just register at vile Imo! Good Business.