Two decades ago, real estate ads were limited to people who read newspapers, received leaflets, and entered a real estate company. Thanks to the popularization of the internet, this scenario has changed a lot. Nowadays, for example, posting frequently on social networks helps the broker to reach many more people, increasing his chances of selling.
And it is precisely about the advantages of social networks for the realtor that we are going to talk about in this text. Among so many options, you must, first, know the persona of your real estate. So, you know which platforms your potential customers are on.
Want to know more about how posting on social media helps the broker? So, check out the topics below:
Why be present on social media?
On average, the Brazilian user spends 3h43 a day browsing social networks. According to the report Digital in 2017, from the website We Are Social, Brazilians are in second place among users who spend more time on social media, behind only the Philippines.
More: data from comScore consultancy reveal that nearly 90 million Brazilians are present on social networks. Surely your customers are in them, aren’t they?
Marking presence on Facebook
Let’s start with the most popular of all. With over 2 billion users worldwide, Facebook is an indispensable outreach channel for any business – and realtor.
But be careful not to just post ads on your Facebook real estate page. Ideally, you mix the ads with relevant content that helps your target audience to answer questions, such as tips for renovation, investment and so on.
Instagram: perfect photos and videos of properties
When it comes to photos and videos, Instagram is the first social network that comes to mind. After all, there are more than 700 million monthly active users on the platform.
And to get the attention of so many users, you need to take care of the photos and videos of the properties. To do this, take advantage of image editing features to publish the best photos from your real estate portfolio. In the legend, try to detail some characteristics of the property in question, as well as highlight the region where it is located.
And, of course, let’s not forget to mention that it is possible to use Instagram Stories to sell real estate. Generally speaking, this feature allows you to record videos of up to 10 seconds and take photos that are available for 24 hours to all your followers.
You can then use it to strengthen your relationship with your customers. How about making a record of your routine, showing your audience that you are always on the move? You can even register the real estate market events that you participate. The viewers will understand that you are a very hardworking professional.
social integration tool
Once you have a consolidated know-how of followers on social media, it’s time to start promoting your real estate ads. But in order not to waste time publishing ads one by one on each social network, you can (and should) resort to a social integration tool.
With it, it is possible to disclose, at once, your properties registered in your Real Estate CRM directly on Facebook, Twitter, WhatsApp and so on. In short, it’s more time-saving and more likely to reach the right people.
Scheduling posts on social media helps the broker
As we mentioned at the beginning of this text, you must be very careful not to turn your social profile into an online billboard. In other words, the ideal is to produce your own content that is relevant to all your customers. So, the one who just bought a house wants tips for renovations. Do it.
In turn, an investor wants to know when is the best time to buy a house. Provide this information. And so on.
Another content that helps to engage your followers is to create anniversaries posts. So, wish Happy Mother’s and Father’s Day, for example. And here the scheduling of posts on social networks can help the broker.
The vile Target offers a feature that lets you schedule your special posts on Facebook, Instagram and Twitter in one place. This way, you don’t need to enter your profiles daily just to upload a new post. Anyway, there is more time for you to dedicate to other activities.
With these features, you reach more people and strengthen the relationship with your customers on social networks.