This is a fact: selling real estate to investors is very different than negotiating with people who want to make their dream of home ownership come true. After all, these are quite different goals: while the one wants a financial return, the one wants the property. In this case, the approaches must also be different. And […]

Do you know how home insurance works? Every realtor needs to be prepared to offer this service to their clients. Often, the customer is more concerned about the qualities of the house or apartment he intends to purchase. In these cases, it is up to the broker to make him pay more attention to preserving the home and […]

Gone are the days when a realtor had to spend all day calling all of his clients. The new behavior of buyers requires a new approach. Here, we’re talking more specifically about how to improve online service in real estate. Responding to your customers’ queries via the internet can speed up a negotiation. Not to mention that it […]

We never tire of saying that realtors need to be always up to date with trends in the real estate market. In practice, this also means using the main digital tools available on the market. Within this logic, applications for realtors to download appear. They work like a hand in the wheel in the routine of these […]

Vacation: This is the most awaited moment for any worker who has worked hard for an entire year. And there’s nothing fairer than having a well-deserved rest period to “recharge your batteries”. But what about a realtor’s vacation, when is the best time to take it? This is because, in most cases, the realtor is a self-employed […]

Using Waze in real estate doesn’t seem to make much sense when most users are drivers who need to travel an unfamiliar route. Basically, the app offers drivers the fastest routes. Here, Waze already becomes an important application so that the broker does not arrive late on a real estate visit. This is bad for the client, right? However, […]

Did you know that it is possible to sell more properties by giving decorating tips? Among other things, the realtor needs to understand decorating to have more arguments when negotiating a house or apartment. For example, during a real estate visit, some customers may object. Here, it is up to the broker to reverse this situation. And the best […]

House or apartment, that’s the question! It is normal for people to ask themselves which is the best option, especially when it comes to the first purchase of property. Here, it is also the broker’s role to help the real estate client to resolve this question. After all, it is not by chance that this professional is also […]

No wonder designers have become strategic professionals within any company. Amidst the millions of information available on TV, the internet and pamphlets distributed throughout the streets, it is increasingly difficult to attract the attention of potential customers. One way out of this situation is to reinforce the visual identity of companies. At first, it may seem silly […]

One of the biggest challenges for a realtor is to attract more clients to the real estate, especially when competition is strong. To get an idea, an estimate by the National Federation of Realtors (Funaki) is that there are more than 350 thousand professionals throughout Brazil. Here, it is important to say: it is not enough […]