Lead Generation: how to get started, 10 lures to capture contacts and more awesome tips

Check out the types of lead generation baits that work very well and that you can replicate in your company, taking the first steps Lead Generation is the beginning of the Inbound Marketing strategy, with traffic generation tactics to attract visitors and educational materials to convert those visitors into Leads. Thus, using techniques such as Marketing […]

Know the main rights of the property tenant

During the real estate lease process, it is up to the broker to create a smooth relationship between landlord and tenant. Therefore, it is essential that the professional knows what the main rights of the tenant are – and their obligations too, of course. In fact, the division of responsibilities must be included in the contract signed […]

[Video] How to sell more with marketing automation for brokers

The behavior of those looking for property has changed a lot. Today, the interested party already has access to a lot of information about the property even before visiting it. In practice, this means that professionals’ approach must change as well. How about adopting marketing automation for brokers? Knowing that the internet is the main source of information […]

7 trends for the real estate market in 2018

Gradually and at ant steps, the country’s economy begins to show signs of recovery. And the optimistic scenario tends to be reflected in the real estate market in 2018. In fact, the sector has already received good news in the second half of this year, such as the reduction of the Salic rate and the financing facilities […]

What are the main documents required in real estate leasing?

Why do we always stress the importance of brokers having knowledge of real estate law? Because the absence of a simple document is enough to make the business unfeasible. And since we know that the realtor not only sells but also rents properties, do you know what documents are required in the lease? The professional who knows […]

[Video] How to use inbound marketing to sell real estate?

New times demand new strategies, don’t they? Knowing that most purchases start on the internet, why not use inbound marketing to sell real estate? It is a strategy that, in addition to being more economical, brings a lot of results. Did you know, for example, that an advertisement in a newspaper printed on Sunday costs around 440 […]

5 Big Real Estate Marketing Mistakes You Can’t Make More

From time to time, you need to evaluate which actions worked and which failed to design your next strategy. Within this context, try to identify (and eliminate) the big real estate marketing mistakes you’ve been making. In fact, if you don’t invest in marketing, you’ve already started wrong. It’s time to change your posture right now. In the […]

[Video] What a real estate email marketing should look like

According to McKinsey & Company, email marketing is 40 times more effective than all other social networks combined. This does not mean, of course, that you should abandon updating a real estate website or stop advertising your properties on social media. But creating and triggering real estate email marketing is an indispensable complement to your strategy to strengthen customer relationships. […]

7 reasons to change real estate software

With the advancement of technology and the changing profile of consumers, managing a real estate property requires skills that go beyond market knowledge. To make your life easier, how about changing the real estate software? With a robust platform like vile Imo, you can gather all the information of your real estate portfolio and your clients, manage […]

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