The real estate market differs from other lines of business in several aspects, including the best period to advertise. The recess is coming and many people think it is the worst time to start a negotiation. Contrary to this line of reasoning, the best thing to do is to invest in vacation real estate sales. You bet!
If you are thinking of taking advantage of the break to take a rest period, because you imagine that you will not sell anything at the beginning of the year, it is better to review your concepts. Or you risk losing money.
Believe me: January is one of the best months of the year to advertise real estate online. Pay attention to the opportunities that the market offers. The end of the year can offer good business opportunities. Follow the tips below and see how to work on vacation property sales:
Real estate consumer behavior on vacation
For some people, being on vacation means time to organize your life. As the beginning of the year, the month of January allows your future client to start looking for a new home, since they have extra time – and money –. Armed with the 13th, bonus and share in the company’s profit, he has more capital to buy a property and can be his chance to start the year off on the right foot.
Also, New Year’s resolutions may seem like bullshit to you, but the beginning of the year marks a decision-making period. Generally, big events in life are decided at this time. Buying a home fits this context.
Searches for real estate increase
It is the time that many people choose to look for real estate. The Trends is a tool that allows observing the volume of searches particular term. Taking a test, in the range of December 2013 to January 2015, the phrase “2-bedroom apartments” had greater demand in January than in December.
In addition, websites specializing in property searches say that the visitor flow increases in the month of January. On Viv areal, for example, there was a 55% increase in traffic from December 2016 to January 2017. A similar advance happened with contacts sent to advertisers, which reached 60%.
You can’t let this opportunity go unnoticed, right? So, have your property listings featured on major real estate portals. To do so, just use the vile Imo portal integration tool. With it, your properties appear on Zap, Viv areal, OLX, among other specialized sites.
Resumption of economic growth favors the sale of vacation properties
The last few years have not been easy for the real estate market. Potential customers were unsure of making new deals and the number of cancellations was only increasing. The consequence was the delay for the consumer to make a decision regarding the purchase of real estate.
But, little by little, this scenario is changing. The market is already beginning to see a light at the end of the tunnel. And the resumption of economic growth can already bring good results in early 2018.
Enjoy the rest of the competition
It is common for people to be on vacation in January. The same happens with brokers, especially the self-employed. Real estate agencies also reduce their staff at this time of year.
Did you see a great opportunity to invest in the sale of vacation properties? So, try to keep your work in this period and give your maximum in the first month of the year. This means publicizing your properties and showing yourself available to those interested.
grab on to opportunities
Don’t diminish your efforts on vacation. A person looking for real estate takes around six months to make up his mind, from the beginning of the search to the signing of the contract. Take this moment to build a strong relationship with your new customers.
At this moment, having a real estate platform is essential. Among its main features is the Real Estate CRM. In it, you must store all your customer information. This includes, in addition to the contact’s name and telephone number, preferences and needs. With intelligent data crossing, it is possible to find the right property for your client.
Take a free trial on the vile Imos platform and see, in practice, how it is possible to boost your sales!